Beauty Industry

Dove Debuts Pop-Up Shop at Film Fest

The brand promoted its Advanced Hair series of products at a pop-up shop in Park City.

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By: Jamie Matusow

Editor-in-Chief

Dove was in Park City, Utah, at the Sundance Film Festival, with a pop-up shop to promote two new product lines – Oxygen Moisture and Pure Care Dry Oil.

Both products are part of Dove’s Advanced Hair Series collection, which is shown.

Jennifer Healy, Director, Unilever Hair Care, commented:

“We are thrilled to launch the Dove Advanced Hair Series collections in Park City, an ideal backdrop to premiere a collection of products with advanced weightless moisture that gives women the feeling of a great hair day, every day.”

Photo: Facebook/DoveUS

See a larger photo on Beauty Packaging’s Facebook page.

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